HERE IN THIS VIDEO WE WILL DISCUSS THE CHAPTER 17 OF MARKETING FROM PHILIP KOTLER . TOPICS COVERED IN THIS VIDEO ARE:-
– MEANING OF INTEGRATED MARKETING COMMUNICATIONS
– MEANING OF MARKETING COMMUNICATIONS
– MEANING OF MARKETING COMMUNICATIONS MIX
– TOOLS OF MARKETING COMMUNICATIONS MIX
– METHODS OF MARKETING COMMUNICATIONS
– MEANS OF MARKETING COMMUNICATIONS
– 8 MODES OF MARKETING COMMUNICATIONS : –
a) Advertising
b) Sales promotion
c) Events and experiences
d) Public relations and publicity
e) Online and social media marketing
f) Mobile marketing
g) Direct and database marketing
h) Personal selling
COMPLETE MARKETING FROM PHILIP KOTLER BOOK LINK :-
https://www.youtube.com/watch?v=WeDLXBucDtE&list=PLr_Ay_XhN_mP6aVDQ6_MU0VsxPy6VB2C5
BEST STRATEGY TO COMPLETE PHILIP KOTLER BOOK LINK :-
https://www.youtube.com/watch?v=i7YFy2ZXWL0&t=22s